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    Underage Decoy Operation

    April 24, 2017
    Contact: Saul Rodriguez, Lieutenant
    Phone: 310.458.2293

    On April 20, 2017, officers from the Santa Monica Police Department's Vice Unit conducted a minor decoy operation targeting alcohol retail establishments. The Minor Decoy Program uses supervised individuals under the age of 20, who attempt to purchase alcohol at licensed premises. Any sale of alcohol to a minor decoy, may result in criminal and administrative sanctions for the employee and the licensee. 
    The team visited ten alcohol retail establishments in the city of Santa Monica.  The minor decoys were furnished alcohol at two locations: Burgers N Brews-3021 Lincoln Blvd and Lula Cocina- 2720 Main Street.  The violators were issued a citation for 25658(a) Business & Professions Code - Furnishing Alcohol to a Minor.
    The following locations engaged in responsible sales of alcohol by asking for the decoy's age, identification and refusing to sell alcohol upon determining the minor was under 21:
    The Craftsman - 119 Broadway 
    The Counter - 2901 Ocean Park Blvd. 
    El Torito - 3360 Ocean Park Blvd. 
    Signature Wine - 2717 Ocean Park Blvd. 
    OP Market - 2305 Ocean Park Blvd. 
    Daily Pint - 2310 Pico Blvd.
    Sunset Plaza Liquor - 2602 Pico Blvd. 
    Gaslight - 2030 Wilshire Blvd. 
    The Minor Decoy Program has proven to be an effective tool in promoting responsible practices in the sales of alcoholic beverages by licensees, reducing substance abuse and enhancing community welfare by limiting underage access to alcohol.
    This project is part of the Department of Alcoholic Beverage Control's Minor Decoy/Shoulder Tap Grant Project funded by the California Office of Traffic Safety through the National Highway Traffic Safety Administration.
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    333 Olympic Drive, P.O. Box 2200 Santa Monica, CA 90401 • 310.395.9931 •